This book approaches speaking and writing instruction from a pedagogical design perspective, emphasizing how teaching practices, learning media, and classroom interaction can be systematically organized to support language production. Rather than viewing instruction as a set of isolated techniques, the discussions highlight the importance of integrating methods, materials, and learner engagement into coherent instructional practices. A central focus of this book is the role of classroom-based practices in shaping learners’ productive skills. The chapters illustrate how various instructional approaches—such as interactive activities, collaborative learning, scaffolding strategies, and the use of digital media—can enhance students’ ability to express ideas both orally and in written form. These practices are grounded in real classroom contexts, reflecting the complexities and dynamics of teaching speaking and writing in EFL settings. The integration of media and technology is also a key element throughout the book. The use of visual, digital, and interactive resources demonstrates how language instruction can be extended beyond traditional methods, creating more engaging and responsive learning environments. These approaches enable learners to access richer input, practice language more actively, and develop greater confidence in communication.